To implement the strategy of Chinese Culture “going global” and to promote further high-level exchanges and cooperation in cultural industries between the East and the West, China Cultural Industry Association(CCIA) conducted a series of activities in U.S. in order to build the investment and cooperation mechanism in Sino-American cultural industry. CCIA established communication and collaboration channel in several most important cultural cities, e.g. Los Angeles, etc., and built Sino-American Exchanges Mechanism in Cultural Industry with local cultural representative entities and celebrities.

From left: Mr. Deng Wei, Vice President of LeTV Group; Mr. Adam Nathanson, President and CEO of Mapleton Investments; Mr. Jia Yueting, Chairman of LeTV Group; Mr. Zhang Bin, President of China Cultural Industry Association; Mr. Marc B. Nathanson, Chairman of Mapleton Investments; Mr. Feng Qi, Vice President of CCIA; and Ms. Ji Jiqing, Regional Coordinator of CCIA.