Established in 2009, Tibet Shannan Yarlung National Literature and Art Co., Ltd. has a registered capital of 3 million yuan, with Cui Cheng as the legal representative. Since the establishment, the company has held a number of Shannan amateur singer contests and cultivated more than 40 influential and strength singers.

In 2010, the company was included in the “labour service brand” of Tibet Autonomous Region by Tibet Autonomous Region Office of Human Resources and was rated as the autonomous region cultural industry demonstration base. In 2010, it participated in the 3rd China International Intangible Cultural Heritage Day and won the “Excellent Program Award” and “Outstanding Performance Award”; The program of “Liuxianqing” won the gold medal in the 4th National Youth Talent Show held in Beijing; in October 2011, it participated in the 6th “CCTV Dance Contest”, and the dance “Fruit Harmonic Spring” won the top 10 award; in 2010, the company participated in China’s Western Cultural Industry Exhibition and “Chinese Folk Dance Literary Festival”, won the 10ten China Art Festival Stars Award; in 2013, it took part in the CCTV Farmers’ Spring Festival Gala and Tibetan Year Party, being highly praised by people of all circles.

At the same time of aching industrial benefits, the company also takes into account of the social benefits. So far, it has cumulatively donated more than 1.2 million yuan to the community, created more than 300 jobs. Mr. Cui Cheng, the company legal representative has won the “First Outstanding Build of Socialism with Chinese Characteristics” in Shannan and the 7th “Chinese Youth Entrepreneurship Award.”