Hangzhou Songcheng Group Holdings Ltd. has been committing itself to developing into a large-scale cultural tourism enterprise, with its main business covering, say, cultural entertainment, theme park, cultural industry investment, tourism e-commerce, landscape real estate, theme hotel, entertainment business and derivatives of cultural tourism. With the total assets of RMB 32 billion Yuan, the Group owns over 30 subsidiaries and Hangzhou Songcheng Tourism Development Co., Ltd., Hangzhou World Leisure Expo Garden Co., Ltd., Hangzhou Songcheng Landscape Real Estate Co., Ltd., The First World Hotel, Hangzhou Seven String Equity Investment Management Co., Ltd. and Hangzhou Dumuqiao Network Technology Co., Ltd.

Songcheng Group was awarded ‘The First Batch of National Cultural Industry Demonstration Base’ in 2004. Its subsidiary, Hangzhou Songcheng Tourism Development Co., Ltd., has been ranked among the Top 30 National Cultural Enterprises for four consecutive times. Moreover, it is an advanced unit of national cultural system reform and was rated as one of the Top 10 Chinese Cultural Industry Demonstration Bases in terms of influence, finally building the brands of ‘Songcheng’ and ‘Eternal Love’ and gaining the reputation of an ‘evergreen tree’ in the cultural industry.

To further promote the development of cultural industry and undertake the social responsibilities of cultural enterprises, Songcheng Group, a cultural pioneer, provides creative businesses with a development platform in the form of creative industry park. Zhejiang Cultural & Creative Industry Experimental Plot, subordinate to Songcheng Group, is the only provincial-level experimental plot in Zhejiang Province.

In 2013, Songcheng Group will launch ‘China Entertainment Valley’ to provide upstream and downstream businesses, entertainment studios and programs at home and abroad with a public platform integrating experiment, innovation, exhibition, exchange and trade. Consisting of entertainment equipment & derivatives trading area, cultural club, art training school and creative studio, the Valley —breaking through the tradition — will do its utmost to become the ‘manager of entertainment assets’, assume the responsibility of tangible & intangible assets and assets operation management, and thus establish an industrial chain with complementary integrity.