Hangzhou A.U Cultural Creativity Co., Ltd. (A.U) was founded by Mr. Ma Shu Jian in October 2012.

A.U invested by Mr. Ma Shu Jian and Shinda Group (China Fortune 500) and completed its first round of funding in 2013, and joint by CIXI Corporation, a public company, Fu Kun Foundation planning to put with A.U brands in children consumer products.

A.U Animated Cartoons, Comics, Children Wear, Children Education, and Cartoon Theme Parks. A.U Animated cartoon series are televised in major channels in China and won many top honors.

Due to the popularity of A.U cartoon series nationwide, A.U. branding is now into the following major sectors in children clothing, children shoes, snacks and wallpaper, U-Robot for early childhood learning, cartoon theme parks and parenthood related products.